The standard business card size in the United States is 3.5x2 inches, a dimension that fits comfortably in a wallet, a cardholder, and a standard business card exchange. This size is standard for a reason — it works. That said, we can produce business cards in square formats, slim formats, and custom sizes for clients who want something that stands out from the stack. If you're considering a non-standard size, keep in mind that it may not fit standard cardholders and wallets, which can be a feature or a drawback depending on your goals.

Business cards are a first impression, and the stock you choose communicates something about your business before the recipient reads a single word. We recommend a minimum of 14pt cover stock (130 lb. Cover) for most business cards — anything lighter can feel flimsy and undersells an otherwise well-designed card. For a premium impression, 16pt and extra-thick stocks are popular choices that feel noticeably substantial in the hand. The difference between a thin card and a well-weighted one is something every recipient notices, even if they can't articulate why.

The finish you choose has a significant impact on the overall feel and appearance of the card. Gloss lamination produces vivid colors and a bright, polished surface that works well for bold, image-driven designs. Matte lamination gives a sophisticated, non-reflective surface that feels refined and is easier to write on — useful if recipients might jot notes on the back. Soft-touch lamination has a velvety texture that feels premium and distinctive, and tends to generate the most comments from recipients. Uncoated stock has a natural, tactile quality that works well for creative professionals and businesses that want a more understated, organic feel.

Yes! TOPO spot textures and foils will give your card that extra element that is sure to impress!